"My Little Pony: Equestria Girls - Friendship Games" (Guardian 23/10/15)
My Little Pony: Equestria Girls – Friendship Games **
Dir: Ishi Rudell.
Animation with the voices of: Tara Strong, Rebecca Shoichet, Ashleigh Ball,
Andrea Libman. 72 mins. Cert: U
Shock news: our harsh
corporate climate means the fey horses that dominated 1980s subcultural
discourse have been quietly taken out back and “disappeared”, like their pit-pony
predecessors. Their new, sleek embodiments are the Equestria Girls, an
aspirational-representational band of prep schoolers who retain the flowing
manes of the franchise’s martyrs, but otherwise resemble angular anime
princesses. This third EG instalment, pitting our heroines against a rival
academy, remains obvious product, and its shrill voicework may place key
friendship developments beyond the range of anyone older than nine. Still, some
effort’s been made to offset the craven commercialism: it’s not unattractively
designed, and its peppy collegiate spirit trumps the sappiness of Disney’s Tinkerbellspin-offs. My Little Pony: Equestria Girls - Friendship Games is now playing in cinemas nationwide.